Agenda

The EBIKE SUMMIT attracts leaders from across the ebike, micromobility and active travel sectors to set the strategic direction of the industry.
If you’d like to partner up with us, please contact: joey.grigg@green.tv.

Delegate Registration Opens | Blavatnik School of Government, Oxford

09:30

Enter the Blavatnik School of Government and then head right at reception where you will see the delegate registration deck in the foyer of the building. Find it on Google Maps.

Welcome refreshments and networking

10:00 – 10:30
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How can we collaborate to supercharge the ebike sector?

Opening Address: Matthew Atherton, Sales Director at Auto Trader

10:30 – 10:40
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Building ebike Britain: Policy approaches to shape the future

Opening Keynote: Simon Lightwood, Parliamentary Under-Secretary of State for Local Transport | Department for Transport

10:40 – 10:50

Further details to follow.

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Removing barriers to ebike adoption

Morning Panel | Halfords

10:50 – 11:20

This panel will explore why the UK’s ebike market has under-indexed against other core cycling categories, and other comparable EU markets. They’ll touch upon topics such as the impact of safety concerns and consumer perception as well as affordability and accessibility.

Keynote

Chris Boardman | Active Travel Commissioner, Active Travel England

Moderator

Dan Boyle | Sustainability Manager, Halfords

Speakers

  • Xavier Brice | Chief Executive, Sustrans
  • Katie Begley | Head of Trading - Cycling, Halfords

Coffee and networking

11:20 – 12:15
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Applying principles of behaviour change to get business on ebikes

Side Event Workshop | MP Smarter Travel

11:30 - 12:00

This interactive session will explore how theories of behaviour change can be used to increase ebike uptake. Using examples from MP Smarter Travel’s Bikes for Business programmes in various UK cities, we’ll explore real and perceived barriers to eBike and eCargo bike adoption and how to overcome them.

Speakers

  • Ted Davies | Consultant, MP Smarter Travel
  • Sam Brown | Consultant, MP Smarter Travel
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How can online sales and marketing propel ebike sector growth?

Midday Panel | Auto Trader

12:15 – 12:45

As the digital age continues to dominate, online sales and marketing have become pivotal in shaping the growth trajectory of the ebike sector.This panel will explore the latest digital tools, e-commerce strategies, and targeted marketing tactics that can boost customer engagement and accelerate growth in the ebike market.

Keynote & Moderator

Laura McNally | Marketing Director, Auto Trader

Speakers

  • Julian Scriven | Managing Director, Brompton
  • Caz Conneller | Director of Community & Culture, Loud Mobility
  • Tom Fyans | CEO, London Cycling Campaign
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Critical Mass: Strategies to get more people on ebikes.

Lunchtime Keynote: Jamie Richards, Head of Commercial | Forest

12:45 – 12:55

Jamie will dive into commercial and behavioural innovations that inspire sustainable travel choices through ebikes. He'll showcase Forest's initiatives, which have already unlocked millions of low-carbon journeys in London, setting a powerful example of eco-friendly transportation.

Lunch and networking

13:00 – 14:00
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What can the ebike sector learn from the automotive industry?

Afternoon Keynote: Marc Palmer, Head of Strategy & Insight | Auto Trader

14:15 – 14:25

Marc will uncover some of the key lessons the ebike sector can learn from the automotive industry, looking at strategies to elevate new-tech engagement, customer experience, and innovation. He’ll highlight key practices from automotive giants that can be adapted to boost market appeal, and technological advancement in the rapidly evolving ebike space.

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Safeguarding Ebikes: How the industry can work together to provide a positive, responsible perspective

Afternoon Panel | Bicycle Association

14:25 – 14:55

This panel will tackle how the ebike industry can unite to promote a positive, responsible image. Experts will discuss enhancing safety, strengthening regulations, and showcasing best practices to ensure ebikes are seen as the go-to option in micromobility.

Keynote & Moderator

Phillip Darnton OBE | Chair, Bicycle Association

Speakers

  • Peter Eland | Technical and Policy Director, Bicycle Association
  • Jeyda Heselton | Founder & Managing Director, Fettle Bike Repair
  • Andrew Goodacre | CEO, British Independent Retailers Association (BIRA)

Coffee and networking

14:55 – 15:30
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Special Session: Shifting the narrative: Rethinking how we communicate about ebikes

15:30 – 16:00

Monica Scigliano | Senior Policy Officer, Cycling UK

Despite the growing awareness of ebikes' benefits, their adoption remains disappointingly low. Could the way we talk about ebikes play a role in driving greater uptake? In this session, Monica will present Cycling UK’s insights on how to effectively frame ebikes - and cycling in general - to spark wider interest and increase demand.

Networking drinks

16:00 – 17:00